10 days, 105 meetings, 94 new briefs, 4 (temporary!) tattoos, and one very long hike…. Team Fluid’s May trip to California was crazy and amazing as always! 

First we hopped to Hollywood for five days of meetings with our favourite clients, catching up on projects and taking briefs. As the entertainment industry’s leading creative agency, we’re long term partners with big names including Lionsgate, Bandai-Namco, Riot, Sega, Krafton, Universal, IMG and more, so we’re lucky enough to work on some major projects in the pipeline, including exciting new Jurassic goodness… 

For now, our lips are sealed, but if you’re after creative campaign inspiration, check out some recent full-service projects from the Fluid team including work for Krafton across all five Fluid teams, 9 years of work on John Wick, and a raft of other major creative campaigns.  

From Hollywood it was on to Las Vegas for the Global Licensing Expo - hands down the most incredible show of the year! With military level planning, the team rinsed through three days of back to back meetings, with not a second to spare. The show was buzzing and busier than ever - a strong F&B presence saw Fluid clients ramp up their presence, including Pepsico and Constellation Brands, and we also spotted a stack of new videogame faces at the show, among 142 brands exhibiting at the show for the first time. 

We also noticed a major resurgence of retro IP, with classic names including Rocky and Robocop continuing the nostalgic love-in. Anime was also hot at the show, with Stacey’s specialist licensing creative team continue to scoop up more and more clients - and the specialist anime creative team racking up more projects for some major manga and anime clients. 

On the way through Las Vegas we stopped off at the John Wick Live Experience to see our latest work for Lionsgate in person. Check out our full run down soon - but for now, here are some teaser pics to whet your appetite. It was absolutely mind blowing! Read about our work for Lionsgate here and check the news section for a full run down coming soon!

Read about our work for Lionsgate, and our trip to see our work in person at the John Wick Live Experience, in Fluids 9 years of collaboration with Lionsgate news post COMING SOON!

John Wick Experience video sourced from Air Raiders Las Vegas.

With a stack of creative briefs and projects underway, it’s back to work - Fluid’s reputation as the entertainment industry’s leading full service creative agency continues to grow. Thanks, California - you were amazing, as always! 

Don't forget you can take a look at our latest across our licensing, digital, brand, motion and packaging teams on our website.