A trip to the John Wick Experience in Vegas, plus, celebrating 8 years of creative collaboration on John Wick for long-time partners, Lionsgate with Creative Bloq!

Team Licensing have fostered many high profile creative collaborations over the years, but one of the most enduring and well loved, is their work for Lionsgate’s John Wick franchise. From posters to key art to style guides and much more in between, we’re proud to be their “go-to agency”. 

Fluid were in California recently for a round of client meetings in LA, and, of course, a trip to the Licensing Expo in Las Vegas, so we had to stop off to check out the work that Fluid did for the John Wick Live Experience! We were absolutely blown away to see our work brought to life... Our creative was used across the event, to an insane level of detail - from our key art on merch in the gift shop, to temporary tattoos featuring our work, created on the fly by the incredibly talented Air Raiders Las Vegas - so stunning, the team all had to get one! 

For major fans like ourselves, visiting the Live Experience was a pure delight, with easter eggs and details in every single room, from bloodied pencils on the martinis (remember that pencil kill??!) to the tracker’s notebook and a million other amazing John Wick moments brought to life. We even saw our key art on a mobile ad truck driving through Vegas. Check out the pictures!

Video Sourced from Air Raiders Las Vegas

Given our obsession with John Wick, and our 9 year long creative partnership,  it was a pleasure for the team to chat with Creative Bloq about the process behind our seminal artworks, discussing how we bring the franchise to life and the design secrets behind our much-loved creative.

Check out the Creative Bloq article for a peak behind the curtain with Stacey, Faye and Justin!